A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

When people think about a brand often the first thing that comes to mind is the company logo and perhaps a tagline. However, your business brand is much more than your logo. It is a critical part of your marketing mix and done well will shout out to the marketplace at every touch point so that your potential clients get a real feel for who you are and what you are about. Not just a mental image but a heartfelt emotional image and one that invokes a response.So whether you are speaking, writing or creating visuals your brand will be consistent, congruent and totally authentic.Really, your brand is the promise of the experience your clients will have when they use your products or services. And it is this promise that you want to infuse into your brand.And it makes no difference whether you are a solo-preneuer, a small business or a large corporation you still need a company brand or personality that expresses your uniqueness so you can stand out in a crowded marketplace.It is your brand and your brand promise that will attract your ideal clients and pull them towards you so you don’t have to chase them.Here’s 6 key points to include in the process of creating your brand.1. Work out what your unique brilliance is. Everyone has their own but not everyone takes the trouble to find out what theirs is. Understand that it’s not what you actually do like a skill or a task that you perform. Rather it’s the thing that is always true for you no matter what you are doing. It’s the core or the essence of you and what you bring to everything that comes so naturally to you – you don’t even have to think about it.2. Decide what you and your company are a stand for. What is it that your clients can always depend on if they engage your services or buy your products. This is your brand promise and potential clients will be more attracted to a clear message that resonates with them.3. Identify your choice client tribe so your brand promise can speak to them directly. It will help if you identify the problems they want to solve and most importantly make sure that they are prepared to pay for your solution. This is a surefire way to attract qualified clients like a magnet.4. Uncover your specific expertise. Once again this is not your credentials or your qualifications so much as what you are naturally talented at. For instance if you are a coach you could be an expert at achieving breakthroughs. Or an organizer could be an expert at creating order out of chaos.5. Identify your brand’s key emotions. It’s a well known fact that people buy on emotions then back up their buying decision with logic so it’s worth spending some time to decide what emotions you want to stir in your prospective clients. How do you want them to feel once they use your services? Confident, elated, secure, excited?6. Incorporate words, colours, fonts and images that reflect the elements you’ve uncovered in the previous 5 steps. The combinations are endless and once you’ve got this right you’ll have a distinctive memorable brand that is uniquely you.One of the big advantages of having a brand that truly represents you is you can just be yourself. Having this documented will also help you train staff to understand and deliver your brand experience consistently at every touch point with your clients.Another advantage is this document will make briefing copywriters and creative designers a breeze. Armed with this level of detail they can work through the creative process quickly and easily to deliver your marketing materials to reflect exactly how you want to be perceived and seen out in the market place.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.